Google SEO

Title Tag

To tell users what the topic of particular page is should be placed within the head tag



<title> Top University in Australia /</title>

<meta name=”description=” content=” Destuni talks about best universities in Australia”>



Best Practices:

  1. Accurately describe the page’s content
  2. Unique title tag for each page
  3. Brief, descriptive titles

Description Meta Tags

Best Practices:

  1. Accurately summarize the page’s content

Avoid: Writing a description meta tag that has no relation to the content on the page using generic descriptions like “This is a web page” or “Page about baseball cards” filling the description with only keywords copying and pasting the entire content of the document into the description meta tag.

  1. Use unique description for each page

Avoid: Using a single description meta tag across all of your site’s pages or a large group of pages


Keep it as simple as possible for both users and search engines can help –

Best Practices:

  1. Create simple directory structure


– Having deep nesting of subdirectories like “…/dir1/dir2/dir3/dir4/dir5/dir6/page.html”.

– Using directory names that have no relation to the content in them

Improving Site Structure

  1. XML Sitemap

Best Practices:

  1. Create naturally flowing hierarchy
  2. Using text for navigation
  3. Put an HTML site map page on your site, and use an XML Sitemap file


– Letting your HTML site map page become out of date with broken links

– Creating an HTML sitemap that simply lists pages without organizing them, for example by subject

  1. Useful 404 page – Google provides a 404 widget that you can embed in your 404 page to automatically populate it with many useful features. You can also use Google Webmaster Tools to find the sources of URLs causing “not found” errors.


– Allowing your 404 pages to be indexed in search engines (make sure that your webserver is configured to give a 404 HTTP status code when non-existent pages are requested)

– Providing only a vague message like “Not found”, “404”, or no 404 page at all.

– Using a design for your 404 pages that isn’t consistent with the rest of your site

Optimizing Content

Google AdWords provides a handy Keyword Tool that helps you discover new keyword variations and see the approximate search volume for each keyword (2). Also, Google Webmaster Tools provides you with the top search queries your site appears for and the ones that led the most users to your site.

Write better anchor text

Eg: <a href=”

htm”>Top Ten Rarest Baseball Cards</a>

Best Practices:

  1. Choose descriptive text
  2. Write concise text
  3. Format links so they are easy to spot – Make it easy for users to distinguish between regular text and the anchor text of your links. Avoid using CSS or text styling that make links look just like regular text.
  4. Think about anchor text for internal links too

Optimize use of images:

  1. Use “alt” attribute for images.
  2. Use proper filename for images.
  3. Don’t use too many images for links in site’s navigation when text links serve the same purpose.
  4. Optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.
  5. Store all images in one directory and manage them using common file formats like JPEG

Best Practices:

  1. Short and descriptive alt text
  2. Supply an Image sitemap file

Using heading tags to emphasize important text:

Heading tags (not to be confused with the <head> HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important.

Best Practices:

Use headings sparingly across the page


  • excessively using heading tags throughout the page
  • putting all of the page’s text into a heading tag
  • using heading tags only for styling text and not presenting the structure.

Dealing with Crawlers

  1. txt
    • “robots.txt” file tells search engines whether they can access and therefore crawl parts of your site. Google Webmaster Tools has a friendly robots.txt generator to help you create this file.
  2. Combat spam with “nofollow”.

Promotion and Analysis

Share over social media sites.

SEO for mobile phones

Verify that mobile site is indexed by Google:

  1. Create a Mobile Sitemap and submit it to Google to inform us of the site’s existence. A Mobile Sitemap can be submitted using Google Webmaster Tools, just like a standard Sitemap.
  2. Please allow any User-agent including “Googlebot-Mobile” to access your site.

Verify that Google can recognize your mobile URL’s:

Check that your mobile-friendly URLs’ DTD declaration is in an appropriate mobile format such as XHTML Mobile or Compact HTML.










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